Making the Most
of Google Analytics:
Simple Tactics
for Small Teams
Google Analytics optimization is now more simple than ever.
Regardless of time or skill level, these tips help you get helpful insights and support to help you get the best outcomes from your website.
6 min
You probably have a lot of responsibilities and little time for website data analysis. Thus, being able to quickly assess the performance of your website is really helpful. When you know what to look for…
This article gives you simple tactics for small teams making the most of Google Analytics:
1) Monitoring web traffic
How do users access your website?
Use the “Acquisition” tab in Google Analytics to eliminate as much speculation and uncertainty as possible.
There, your direct traffic, referral traffic, and organic traffic are clearly divided. So, stop speculating about which marketing initiatives are effective and which ones need to be modified.
Direct Traffic
People that enter your domain into their browsers directly.
Refferal Traffic
People that access your website from a different online link.
Organic Traffic
People finding you via unpaid search results on Google (or other search engines).
2) Track the bounce rate of your site
Does my website have any fans?
This information is available in Google Analytics’ “Behavior” tab, which displays user interactions with your website.
Here, the Bounce Rate is crucial. How many visitors to your website just view one page before leaving? A high bounce rate indicates that visitors aren’t being drawn in by the website, or at least not by that particular page.
You may offer yourself a cheat sheet for identifying areas of your website that need some TLC by keeping an eye on bounce rate.
Bounce Rate
The proportion of visitors who abandon your website after just one page has been viewed.
3) Examine web pages
The “Behavior” option allows you to view your most popular pages. Any surprises to report?
Once more, this provides you with a solid indication of the interests of your users. You may even determine which sites may be underperforming and need to be given priority when adjusting by combining this with bounce rate knowledge. Removing the trouble and guesswork once more from enhancing user experience and realising success.
4) Utilise Goals
Configure Google Analytics with goals. It is an easy and hassle-free technique to determine whether website visitors are performing the desired behaviours. This could be relevant to sending a message, buying something, or any number of other things. You should have one or two specific goals in mind, and Google Analytics Goals makes it very simple for you to keep track of them and maximise your time.
5) Segments in Google Analytics
Utilizing Google Analytics to its full potential can help much more.
You can focus on specific consumers and how to give them the most beneficial experience possible by using segments. You may better identify your consumers by segmenting your data based on factors like geography, device kind, and referral source. reducing the time and effort you must spend on marketing.
6) Analytics Alerts
Seriously pressed for time? Configure Google Analytics alerts to send you notifications for particular website events. Say your website traffic reduces dramatically – you can be alerted and immediately pinpoint any potential domain or hosting difficulties that may be occurring. Similar to that, it can let you know when goals are being met and progress is being made!
Your next step – making the habit
These tips for making the most of your website analytics take a handful of clicks and as little as ten minutes of your time. That’s ten minutes that replaces suspicions and questions with actionable results and an improved website.
You don’t need to be a data scientist or undertake hours of research. For many, the few minutes of attention is more than enough for notable results. Naturally you can spend significant sums of money on experts – but before you do – we’d recommend following these steps first. It helps you know what you need and what you can do yourself.
We hope this is useful and many thanks for the kind feedback we have recieved on this post. Naturally, if you do want any further tips please feel free to check out more of our blog. And if you are at a stage where you’re looking for expert help we’re always happy to support you when you contact us.
It sounds too easy. In truth, the difficult part is often sticking to the consistency of doing this at least once per month. Which you really should. You are guaranteed to see the benefit.