Save yourself the hassle. You got a website to help you succeed – not to cause trouble or frustration. It’s easy for little website mistakes to go unnoticed.
So we’ve highlighted some of the most common little issues that can spell big trouble.
The Small Stuff
Don’t sweat it. In five minutes, you’ll either feel very proud of yourself or have a good checklist of quick actions that will improve your website. To make things easy, we’ve bundled up a few of the most common website mistakes and issues we see on websites on a daily basis. We also despise fear mongering and know it can be relatively common in tech so rest assured you won’t get that here.
These errors aren’t ones you hear of much, because they are often discrete and the consequences aren’t necessarily common knowledge. The reason we’ve chosen these to highlight is because they are all about basic website compliance and can have consequences. Consequences that may lose you customers, create more hassle or put you and you’re business at risk. So better to be doing them right.
This is a super common and potentially the most dangerous of website mistakes. Being registered with the Information Commissioners Office (ICO) is mandatory for any and all businesses that store private information on others. It serves to set and maintain a standard in how people’s information is stored by 3rd parties – so it’s vital to be compliant.
In terms of “storing information”, this covers a wide base so it’s not just e-commerce sites with payment information or billing addresses that need to register. If your website has a contact form where visitors can get in touch (for instance), you need to be registered with the ICO. If you’re not, you can receive substantial fines and potentially legal action.
Our recommendation is to avoid working with businesses or using websites that are aren’t registered – particularly if they are storing any information on you. It suggests that they don’t have the knowledge and/or ability to keep your information protected and safe. What if you’re not registered with the ICO? The good news is that it’s fairly affordable and easily done. Check if you need to be registered with ICO using this link: Data Protection Self Assessment OR register directly via ICO Registration.
For this article we’ll assume the obvious bases are covered. You have chosen a sensible domain name. Your SEO is on point. Mobile responsiveness and hosting are fitting to needs of yourself and your visitors (etc.).
Failing to register with the ICO is really not worth the risk whatsoever so we cannot advise registering strongly enough.
We’ve all seen them right? Little boxes to check or buttons to tap when you enter a website. GDPR (General Data Protection Regulation) requires you to have these.
If you’re a smaller business and startups, it’s tempting to avoid the costs of having these done. This usually means opting for templates instead. Where possible, we always recommend having these done by your lawyer and drafted to suit your needs. There are however also a number of sources (local business support organisations, online, etc.) where you can access templates. All in all, we have seen a real mix in quality of these. If you cannot afford to have your own created, we strongly recommend passing your template by a lawyer or expert. Even if it is just to highlight any key issues. It’s fairly inexpensive (often free) and can save you a lot of money and hassle.
Company Address & Registration Number
This is very basic but surprisingly often overlooked. Put your business address and company registration number in the footer of your website. It’s required and affirms that your business is official. Beyond being necessary, it also demonstrates credibility. You’re a registered business that’s not trying to hide or remain anonymous which are common warning flags for users. This sounds silly but can actually have a noticeable impact in terms of your websites conversion.
A Final Thought
We love website development, so we keep a keen eye on the different options, offerings and trends out there to stay ahead. It’s also about bringing our own style to the work be do and ensure we can give the best advice possible. We don’t have any ties to any of the parties mentioned. Our advice is based on experience, research and personal preference. We’re confident it will help you make a decision on what’s best for you. Naturally, we’re also keen to hear feedback and answer any questions you may have.
The aim of our blog is to share our experience and advice in the hope it saves you time, hassle and money. We’re keen to hear your ideas for future posts so if you have any questions or requests please don’t hesitate to get in touch. Thank you!
At Ngage, we’ve had the pleasure of developing websites for amazing organisations and entrepreneurs from around the world. From clean landing pages for aspiring start-ups to a ‘first of its kind’ tourism data platform for one of the most respected tourism data research organisations in Europe. So what have we learnt so far? More importantly, how can we use it to help you?